Sandhills Rodeo Bringing in the Dough

by Diane Tuazon
NewsWest 9

ODESSA - The economy may be at a downfall, but people are traveling from all over to take part in annual rodeo.

"It has a huge economic impact on the entire area," Jim McLain, Media Coordinator for the Sandhills Rodeo, said.

For many, it's a more affordable entertainment traveling to and watching the Sandhills Rodeo.

Last year's rodeo brought in a total of $2.3 million to Odessa.

And managers are certain this time around, they'll do even better.

This year's rodeo has about two hundred more contestants.

"They spend an average of $300 a day in each market that they're in for two days. That's $600 a contestant," McLain said.

According to the Odessa Convention and Visitors Bureau, rodeo participants stay in West Texas for an average of four days and spend a total of about a million dollars including hotel accomodations and car rentals.

"It's amazing how a rodeo this size, how broad it reaches and the people that come in for this event," McLain said.

Even with financial difficulties, families are still able to come out and enjoy some pure entertainment.

"It's something that people can still afford to do." Bullfighter Andy Burelle, said.

"Anytime there is an economic down turn, people still want to be entertained," McLain said.

The Sandhills Rodeo will run this week until Saturday and tickets are still available at the
Coliseum for the event.