Green Print Corporation and Alon have come together to form an initiative called Strive.
It started in June of 2015 but they recently extended their reach to Big Spring.
The two want to reduce carbon emissions by 30 percent of every vehicle that gasses up at certain Alon locations in Big Spring, Midland and Odessa.
The fuel won't change but Alon and Green Print plan to use some of the funds to plant trees in the area to reduce the carbon footprint.
"Everybody in West Texas knows that it's only been a little more than a year and a half since we have been out of the drought, but we lost a lot of trees in the park and on the golf course. So with this funding from the Strive fuels campaign, we expect to be able to plant and replace a lot of those trees that died in the drought," said Lisa Brooks with Keep Big Spring Beautiful.
Trees help reduce atmospheric carbon dioxide naturally through photosynthesis.
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