Uber is officially in the Permian Basin.
The app and driving service kicked off on Friday with former Permian Panther and Dallas Cowboy Roy Williams as the first rider.
To kick off their service in the basin, they'll be offering free rides through August 21.
New users can download the app and enter their payment information at Uber.com.
All trips that start and end in Midland/Odessa will be free.