Midland City Council Seeking Billboard Ordinance to Reduce Clutter in the Area

Midland City Council Seeking Billboard Ordinance to Reduce Clutter in the Area

Zora Asberry
NewsWest 9

MIDLAND - The Midland Department of Development Services is in the process of passing an ordinance to phase out many billboards in the area. They also want to spread some of these billboards that are stationed back to back within less than a mile radius.

"We had a request from City Council to examine and look at the billboard ordinance to see what kind of improvements might need to be made," Charles Harrington, Director of Development Services, said.

A lot of requests for billboards were being made which caused the Midland City Council to look into this issue. They came up with a solution that could help limit and space out each billboard.

"We created what we call a "Protection Zone," which basically includes everything inside of Loop 250 with the exception of I-20. In that protection zone, the idea was to put up no more billboards in that area and the only billboards that could be put up, would be replacement boards that are already in that area," Harrington said.

The new ordinance requires that a 1,500 foot distance be put in between billboards on the same or opposite side of the road.

"If it comes within a certain distance, you get a lot of visual clutter if you have a lot of billboards. In between them, you might also have on-premise signs, so it becomes, in some peoples view, a clutter issue," Harrington said.

In order to put up one static board, another static will have to be taken down. To put up an electric billboard, two static billboards will have to be removed.

"The thinking there is that electronic billboards have more opportunity for advertising than a static board, which has the sheets pasted on there making it a bit more difficult," Harrington said.

City Council approved the first reading on this ordinance but is waiting for the second reading for it to be finalized, but the plan is expected to go into effect in January of 2015.