TXDOT Offering Incentives to Stay Sober On The Roads

TXDOT Offering Incentives to Stay Sober On The Roads

by Justin Kree

NewsWest 9

ODESSA - Instead of paying thousands of dollars for getting pulled over for drunk driving, you could win thousands of dollars in prizes if you pledge to stay sober on the roads this holiday season.

"We're asking people not to drink and drive. We're even offering some incentives," Gene Powell, Public Information Officer for the Texas Department of Transportation, said.

A few years ago, TXDOT came up with a contest to get more people not to drink and drive.

Signing up for the contest is easy. Just text sober ride to 74121. or just tweet #soberride on Twitter which will automatically register you. You can also register online at

to sign up.

Prizes include a Richard Petty driving experience, a $1,000 American Express gift card and many other prizes.

The number of deaths involving DUI accidents is high in West Texas.

"Last year, we had 55 people die in DUI related accidents, that's all preventable. People talk all the time that we need to make the roads safer, the easiest way is to not drink and drive," Powell said.

NewsWest 9 spoke with Midessa Transportation about the increase in holiday parties. The company says they are only a phone call away, if you need a ride. They warn that they fill up quickly this time of year.

"Don't drink and drive, call us. Because we are going to be extremely busy," Martha Caballero, Manager at Midessa Transportation, said.

The company offers rides in Midland and Odessa. They even have handicap vans available and free rides for anyone with Medicaid. The company is planning ahead for New Years Eve.

"You have to make a one week or two week reservation so we can prepare the taxi for you. So you can arrive safe at home after the party," Thomas Sie, Manager at Midessa Transportation, said.

Overall, this holiday season will be a safe one for everyone to enjoy.

"TXDOT isn't saying you can't be an adult and have the beverages you chose. We're saying don't put others at risk. Don't put yourself at risk or your family at risk," Powell said.

For a list of local taxi cab locations,