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Local Search Leader Expands Relationship to Add Greater Value to Small Businesses
LOS ANGELES, June 26, 2014 /PRNewswire/ -- Today, YP, the largest local ad platform in the U.S., announced that it is now a Google AdWords Premier SMB Partner (PSP). As a result, YP will have one more way to connect with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns.
YP has a long standing relationship with Google as its first partner in 2004. The expansion of YP's relationship with Google provides increased support for campaign management, extensive training in product and account management and recognition from Google as an industry leader.
With the limited resources small businesses have to manage their marketing efforts, a deeper collaboration between Google and YP will deliver more value to these businesses from product expertise to creative marketing solutions. As the largest local ad platform with 20 million listings across more than 4,600 business categories, YP has been powering marketing solutions for local businesses for 100 years, offering true marketing services for all aspects of digital success for small businesses.
"YP is all about connecting consumers to businesses and helping local businesses and communities grow," says YP CMO, Allison Checchi. "Joining Google AdWords Premier SMB Partner program underscores YP's position as an effective search and online advertising solution for small businesses, helping them to operate more efficiently."
"We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like YP," says Ben Wood, head of Google's Americas channel sales partnerships. "Small- and medium-sized businesses will not only benefit from YP's in-depth training, but from their years of experience in the local market."
With a reach of more than 70 million users across desktop and mobile each month in the U.S. and relationships with 575,000 advertisers, YP is helping local businesses and communities grow. To learn more about YP's participation in PSP, watch the video.
YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow. YP's flagship consumer brands include the popular YP app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, March 2014). YP solutions include websites, listings management, reputation monitoring, video ads, search engine optimization, search engine marketing, advertising on YP and the YP Local Ad Network, online display and mobile advertising, and advertising in The Real Yellow Pages® directory. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning 575,000 advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
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