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SOURCE Mars Chocolate North America
First COMBOS® Curiosities Test Makes Television Debut on ESPNU, June 27
HACKETTSTOWN, N.J., June 26, 2014 /PRNewswire/ -- Mars Chocolate North America, makers of COMBOS® baked snacks, recently launched a cross-country campaign called COMBOS® Curiosities to test interesting combinations of objects, people and places with the ultimate goal of determining whether each pairing is a #BadCombo or #GoodCombo. As the expert in combinations, the popular snack brand is planning a series of events throughout the year to test unique parings.
COMBOS®, the brand known for delicious combinations, staged the first of its Curiosities at the TIMBERSPORTS Collegiate Northeast Qualifier at SUNY Cobleskill by bringing together a tree and a free hugs guy. Called The Treehugger, the brand asked fans onsite and online if the pairing was a #BadCombo or #GoodCombo. The results will be featured during the ESPNU TIMBERSPORTS broadcast this Friday, June 27, at 6:30 p.m. EST.
"The COMBOS brand has an excessive curiosity about what happens when you bring two things together and, as a result, we view the world as a series of potential combinations," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "We'll travel the country as well as the internet to test combinations of objects, people and places that we find interesting to spark a discussion with our fans about whether each pairing is a #BadCombo or #GoodCombo."
Follow COMBOS® Curiosities via Tumblr
To help fans follow the COMBOS® Curiosities tests and results throughout the year, the brand launched a Tumblr page (combos.tumblr.com) to curate the photos and videos captured as different Curiosities are tested.
In addition to the Treehugger, visitors to the Tumblr page will learn about the second test in the COMBOS Curiosities series: The Traffic Jam. Earlier this month, the COMBOS brand put together live music and a busy intersection in downtown Chicago to find out if the "Traffic Jam" was a #BadCombo or #GoodCombo. Other online tests included The Carplane (a car and an airplane) and The Shopping Kart (a shopping cart and a go kart).
The popular snack brand will continue to test combinations throughout 2014 and share them on the Tumblr page. People can join the discussion about good and bad combinations at Facebook.com/COMBOS or follow the COMBOS® Curiosities in real-time at Twitter.com/Combos.
COMBOS® baked snacks combine two good things – bold flavor packed in crunchy pretzel, cracker and tortilla shells. COMBOS® Snacks are available in popular flavor varieties including Cheddar Cheese Pretzel, Pizzeria Pretzel and Cheddar Cheese Cracker. For more information, visit www.Combos.com.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.
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