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The Russian Soup Market: What Consumers Eat and Why?

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LONDON, Jan. 27, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Russian Soup Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Soup market in Russia from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Soup market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soup market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Fluctuating economic conditions are forcing Russian consumers to carefully evaluate their consumption of many CPG products, including Soups. While the country has recorded rapid growth in the past, and is expected to do so in the future, it has also been severely affected by the recent weak global economic conditions. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Canned/Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, and UHT Soup markets.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

While overall consumption is relatively low, slightly more males consume Canned/Ambient Soup than females. For instance, 23% of males record Heavy and Medium frequency consumption, compared with only 15% of females.

The Soup market in Russia is dominated by the Dried Soup (mixes) and Canned/Ambient Soup categories, which together constitute76% of the overall market by value. Frozen Soup is the least valuable category, with a market share of 6%, only slightly less than the size of the UHT Soup category.

Tweens & Early Teens record the highest consumption of Chilled Soup, with 12% of this age group recording Heavy frequency consumption, 16% recording Medium frequency consumption, and 26% recording Light frequency consumption. In addition to targeting the large number of Non-users, marketers should develop strategies to increase how often the substantial number of Light users eat Chilled Soup.

Key Highlights

Older Consumers have a 22% value share of the total Soup market in Russia. This market leading position is achieved through sheer weight of numbers, with this age group accounting for 23% of the population. The fact no age group consumes disproportionately to its size means marketers need to differentiate their products to target different consumer groups in order to maximize their revenues.

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends – the result is that overall trend influence is limited, but has the potential to grow.

Distribution of Soup in Russia is fragmented, with six different retailers recording market volume of approximately 10%. This may be one of the factors driving low private label penetration as they are typically more successful in mature, concentrated retail markets.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soup Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Canned/Ambient Soup
3.2.2 Chilled Soup
3.2.3 Dried Soup (mixes)
3.2.4 Frozen Soup
3.2.5 Uht Soup
3.3 Behavioral Trends and Market Value
3.3.1 Canned/Ambient Soup
3.3.2 Chilled Soup
3.3.3 Dried Soup (mixes)
3.3.4 Frozen Soup
3.3.5 Uht Soup
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Canned/Ambient Soup
4.1.2 Chilled Soup
4.1.3 Dried Soup (mixes)
4.1.4 Frozen Soup
4.1.5 Uht Soup
4.2 Consumer Profiles by Product Category
4.2.1 Canned/Ambient Soup
4.2.2 Chilled Soup
4.2.3 Dried Soup (mixes)
4.2.4 Frozen Soup
4.2.5 Uht Soup
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soup Brand Choice and Private Label Consumer Penetration
5.2.1 Canned/Ambient Soup
5.2.2 Chilled Soup
5.2.3 Dried Soup (mixes)
5.2.4 Frozen Soup
5.2.5 Uht Soup
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soup
6.1.2 Canned/Ambient Soup
6.1.3 Chilled Soup
6.1.4 Dried Soup (mixes)
6.1.5 Frozen Soup
6.1.6 Uht Soup
7 Consumption Impact: Market Valuation
7.1 Soup Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soup Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soup Volume Impact of Consumer Behavior Trends
7.3.1 Share by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share in Soup of Organized Retail
8.2 Retailer Volume of Organized Retail Share by Category
8.2.1 Retail Share by Volume of Organized Retail - Canned/Ambient Soup
8.2.2 Retail Share by Volume of Organized Retail - Chilled Soup
8.2.3 Retail Share by Volume of Organized Retail - Dried Soup (mixes)
8.2.4 Retail Share by Volume of Organized Retail - Frozen Soup
8.2.5 Retail Share by Volume of Organized Retail - Uht Soup
8.3 Profiles of End-Consumers of Soup, by Retailer Used
8.3.1 Auchan
8.3.2 Lenta
8.3.3 Magnit
8.3.4 Metro Group
8.3.5 O'Key
8.3.6 Paterson
8.3.7 X5 Retail Group
8.3.8 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Soup Market
Table 2: Foreign Exchange Rate - RUB vs. USD
Table 3: Russian Federation Soup Value Share (%), by Age Groups, 2012
Table 4: Russian Federation Soup Value Share (%), by Gender, 2012
Table 5: Russian Federation Soup Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: Russian Federation Soup Value Share (%) by Education Level Achieved Groups, 2012
Table 7: Russian Federation Soup Value Share (%) by Wealth Groups, 2012
Table 8: Russian Federation Soup Value Share (%) by Busy Lives Groups, 2012
Table 9: Russian Federation Canned/Ambient Soup Consumer Group Share (% market value), 2012
Table 10: Russian Federation Chilled Soup Consumer Group Share (% market value), 2012
Table 11: Russian Federation Dried Soup (mixes) Consumer Group Share (% market value), 2012
Table 12: Russian Federation Frozen Soup Consumer Group Share (% market value), 2012
Table 13: Russian Federation Uht Soup Consumer Group Share (% market value), 2012
Table 14: Russian Federation Total Canned/Ambient Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: Russian Federation Total Chilled Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: Russian Federation Total Dried Soup (mixes) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: Russian Federation Total Frozen Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: Russian Federation Total Uht Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 22: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 23: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: Russian Federation Uht Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: Russian Federation Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: Russian Federation Canned/Ambient Soup Consumer Profiles (% consumers by sub-group), 2012
Table 30: Russian Federation Chilled Soup Consumer Profiles (% consumers by sub-group), 2012
Table 31: Russian Federation Dried Soup (mixes) Consumer Profiles (% consumers by sub-group), 2012
Table 32: Russian Federation Frozen Soup Consumer Profiles (% consumers by sub-group), 2012
Table 33: Russian Federation Uht Soup Consumer Profiles (% consumers by sub-group), 2012
Table 34: Russian Federation Soup Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 35: Russian Federation Canned/Ambient Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 36: Russian Federation Chilled Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: Russian Federation Dried Soup (mixes) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: Russian Federation Frozen Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: Russian Federation Uht Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: Russian Federation, Overall Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 41: Russian Federation, Canned/Ambient Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: Russian Federation, Chilled Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: Russian Federation, Dried Soup (mixes): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: Russian Federation, Frozen Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: Russian Federation, Uht Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: Russian Federation Soup Market Value (Russian Ruble million), by Category, 2012
Table 47: Russian Federation Soup Market Value (US$ million), by Category, 2012
Table 48: Russian Federation Soup Market Volume (Kg m), by Category, 2012
Table 49: Russian Federation Soup Market Share (US$), by Category, 2012
Table 50: Russian Federation Soup Expenditure Per Capita (Russian Ruble), by Category, 2012
Table 51: Russian Federation Soup Expenditure Per Capita (US$), by Category, 2012
Table 52: Russian Federation Soup Expenditure Per Household (Russian Ruble), by Category
Table 53: Russian Federation Soup Expenditure Per Household (US$), by Category
Table 54: Russian Federation Soup Market Volume Share (Kg), by Category, 2012
Table 55: Russian Federation Soup Consumption Per Capita (Kg / Population), by Category, 2012
Table 56: Russian Federation Soup Consumption Per Household (Kg m / Households m), by Category, 2012
Table 57: Russian Federation Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg), 2012
Table 58: Russian Federation Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 59: Russian Federation Chilled Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 60: Russian Federation Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 61: Russian Federation Frozen Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 62: Russian Federation Uht Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Table 63: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 64: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2012
Table 65: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2012
Table 66: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2012
Table 67: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2012
Table 68: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2012
Table 69: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2012
Table 70: Russian Federation: Profile of Soup Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Russian Federation Soup Value Share (%), by Age Groups, 2012
Figure 3: Russian Federation Soup Value Share (%), by Gender, 2012
Figure 4: Russian Federation Soup Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Russian Federation Soup Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Russian Federation Soup Value Share (%) by Wealth Groups, 2012
Figure 7: Russian Federation Soup Value Share (%) by Busy Lives Groups, 2012
Figure 8: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Russian Federation Uht Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Russian Federation Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Russian Federation Soup Market Share (US$), by Category, 2012
Figure 19: Russian Federation Soup Expenditure Per Capita (US$), by Category, 2012
Figure 20: Russian Federation Soup Expenditure Per Household (US$), by Category
Figure 21: Russian Federation Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg), 2012
Figure 22: Russian Federation Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 23: Russian Federation Chilled Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 24: Russian Federation Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 25: Russian Federation Frozen Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012
Figure 26: Russian Federation Uht Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg), 2012

Companies Mentioned

Auchan, Lenta, Magnit, Metro Group, O'Key ,Paterson ,X5 Retail Group

Read the full report:
The Russian Soup Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/fruit_vegetable/russian_soup_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Fruit_and_Vegetable

For more information:
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Email: query@reportbuyer.com  
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