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The Russian Oils and Fats Market: What Consumers Eat and Why?

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LONDON, Jan. 27, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Russian Oils and Fats Market: What Consumers Eat and Why?


Product Synopsis

This report provides the results for the Oils & Fats market in Russia from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Oils & Fats market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Oils & Fats market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As Russia undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Oils and Solid fats.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

While slightly more women consume Oils than men, more men consume Fats than women. However, consumption in the fats market remains low, with 67% of women and 60% of men Non-users of Fats.

The Oils & Fats market is dominated by the Oils category, which accounts for more than 99% of the market by value.

Older Consumers have a 29% share of the Oils & Fats market, despite accounting for 27% of the population. While this age group dominates the market as a result of its sheer size, this shows that consumers in this age group consume Oils & Fats at an above average rate.

Key Highlights

The top retailer dominates the Oils & Fats market in Russia with over 26.5% share by volume. No other retailer has a market share by volume in excess of 10%, with little separating the next five largest retailers. Oils & Fats markets tend to show little volume change, unless linked to strong demographic changes, indicating that gains in market share will likely be cannibalistic.

Behavioral trends shape the Oils market, but have a limited effect in the Solid Fats market. Competition in the Solid Fats market will therefore be based strongly on price and the market will be large static.

Branded products account for 98% of the market by volume in Oils and 77% in Solid Fats, with private label products having Consumer penetration of 2% in Oils and a healthy 23% in Solid Fats in Russia. This suggests retailers may increase investment in their Oils private label programs in order to grow their market share.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Oils and Fats Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Oils
3.2.2 Solid Fats
3.3 Behavioral Trends and Market Value
3.3.1 Oils
3.3.2 Solid Fats
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Oils
4.1.2 Solid Fats
4.2 Consumer Profiles by Product Category
4.2.1 Oils
4.2.2 Solid Fats
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Oils and Fats Brand Choice and Private Label Consumer Penetration
5.2.1 Oils
5.2.2 Solid Fats
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Oils and Fats
6.1.2 Oils
6.1.3 Solid Fats
7 Consumption Impact: Market Valuation
7.1 Oils and Fats Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Oils and Fats Value Analysis by Category
7.2.1 Share by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Oils and Fats Volume Impact of Consumer Behavior Trends
7.3.1 Market Value by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share in Oils and Fats of Organized Retail
8.2 Retailer Volume Share of Organized Retail by Category
8.2.1 Retail Share by Volume of Organized Retail - Oils
8.2.2 Retail Share by Volume of Organized Retail - Solid Fats
8.3 Profiles of End-Consumers of Oils and Fats, by Retailer Used
8.3.1 Auchan
8.3.2 Lenta
8.3.3 Magnit
8.3.4 O'Key
8.3.5 X5 Retail Group
8.3.6 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Oils and Fats Market
Table 2: Foreign Exchange Rate - RUB vs. USD
Table 3: Russian Federation Oils and Fats Value Share (%), by Age Groups, 2012
Table 4: Russian Federation Oils and Fats Value Share (%), by Gender, 2012
Table 5: Russian Federation Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: Russian Federation Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Table 7: Russian Federation Oils and Fats Value Share (%) by Wealth Groups, 2012
Table 8: Russian Federation Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Table 9: Russian Federation Oils Consumer Group Share (% market value), 2012
Table 10: Russian Federation Solid Fats Consumer Group Share (% market value), 2012
Table 11: Russian Federation Total Oils Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 12: Russian Federation Total Solid Fats Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: Russian Federation Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 14: Russian Federation Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 15: Russian Federation Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 16: Russian Federation Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 17: Russian Federation Oils Consumer Profiles (% consumers by sub-group), 2012
Table 18: Russian Federation Solid Fats Consumer Profiles (% consumers by sub-group), 2012
Table 19: Russian Federation Oils and Fats Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 20: Russian Federation Oils Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 21: Russian Federation Solid Fats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 22: Russian Federation, Overall Oils and Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 23: Russian Federation, Oils: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 24: Russian Federation, Solid Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 25: Russian Federation Oils and Fats Market Value (Russian Ruble ), by Category, 2012
Table 26: Russian Federation Oils and Fats Market Value (US$), by Category, 2012
Table 27: Russian Federation Oils and Fats Market Volume (Kg), by Category, 2012
Table 28: Russian Federation Oils and Fats Market Share (US$), by Category, 2012
Table 29: Russian Federation Oils and Fats Expenditure Per Capita (Russian Ruble), by Category, 2012
Table 30: Russian Federation Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Table 31: Russian Federation Oils and Fats Expenditure Per Household (Russian Ruble), by Category
Table 32: Russian Federation Oils and Fats Expenditure Per Household (US$), by Category
Table 33: Russian Federation Oils and Fats Market Volume Share (Kg), by Category, 2012
Table 34: Russian Federation Oils and Fats Consumption Per Capita (Kg/ Population), by Category, 2012
Table 35: Russian Federation Oils and Fats Consumption Per Household (Kg/ Households), by Category, 2012
Table 36: Russian Federation Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Table 37: Russian Federation Oils Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 38: Russian Federation Solid Fats Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 39: Russian Federation: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 40: Russian Federation: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2012
Table 41: Russian Federation: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2012
Table 42: Russian Federation: Profile of Oils and Fats Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2012
Table 43: Russian Federation: Profile of Oils and Fats Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2012
Table 44: Russian Federation: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Russian Federation Oils and Fats Value Share (%), by Age Groups, 2012
Figure 3: Russian Federation Oils and Fats Value Share (%), by Gender, 2012
Figure 4: Russian Federation Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Russian Federation Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Russian Federation Oils and Fats Value Share (%) by Wealth Groups, 2012
Figure 7: Russian Federation Oils and Fats Value Share (%) by Busy Lives Groups, 2012
Figure 8: Russian Federation Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Russian Federation Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Russian Federation Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Russian Federation Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Russian Federation Oils and Fats Market Share (US$), by Category, 2012
Figure 13: Russian Federation Oils and Fats Expenditure Per Capita (US$), by Category, 2012
Figure 14: Russian Federation Oils and Fats Expenditure Per Household (US$), by Category
Figure 15: Russian Federation Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Figure 16: Russian Federation Oils Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 17: Russian Federation Solid Fats Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012

Companies Mentioned

Auchan, Lenta, Magnit, O'Key, X5 Retail Group


Read the full report:
The Russian Oils and Fats Market: What Consumers Eat and Why?
http://www.reportbuyer.com/consumer_goods_retail/demographics/russian_oils_fats_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Consumer_Trends

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

 

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