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Enhances Expertise in Data Analytics and Programmatic Buying
SANTA MONICA, Calif., Jan. 16, 2014 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC) today announced that its Luminar division, the "big data" analytics and modeling provider uniquely focused on delivering insights on U.S. Latino consumers, has added two new senior management positions which will further strengthen the company's data analytics capabilities and programmatic ad buying sectors.
Esteban Ribero has been appointed to Vice President of Luminar Analytics. With a strong background in developing consumer profiles, creative briefs, and brand architectures, he will assist Luminar in uncovering in-depth Hispanic consumer insights and translate them into powerful creative strategies. Ribero was most recently Vice President and Strategy Director at Leo Burnett/Lapiz and previously served as Latin America Brand Science Director at OmnicomMedia Group.
Rafael Hernandez has been appointed to Vice President of Client Solutions, Luminar Audience Platform to lead the division in targeted ad buying based on his extensive strategic consumer behavior digital knowledge. Hernandez will lead the development of programmatic strategies to achieve business and revenue goals for clients. Hernandez was previously Vice President and Head of Multicultural Initiatives at Diligant and has held sales management positions at Audiensescience, Fox International Channels and Batanga.
"We are thrilled to welcome such talented leaders and experts to Luminar," said Franklin Rios, President of Luminar. "Since our launch a year a half ago we have been empowering brands with the knowledge to transform the way they target the U.S. Latino consumer and in turn drive their bottom line performance. The addition of Esteban and Rafael will further strengthen our ability to provide our clients with unique analytical insights into the diverse Latino marketplace and position us to drive further growth and innovation in our business."
Luminar (www.luminarinsights.com) is the premier analytics insights provider that is changing the way brands currently target the U.S. Latino consumer. Leveraging its proprietary analytics and modeling technology, Luminar unlocks "big data" and develops predictable models that reflect the behaviors and attitudes of today's Latino consumers across a wide range of vertical categories. Luminar is led by an executive team with extensive and diverse experience in analytics, technology, marketing and interactive media. Luminar is a unit of Entravision Communications Corporation, a diversified Spanish –language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the U.S., as well as the boarder markets of the U.S. and Mexico.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
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