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SOURCE Brooke Burke-Charvet and Daniel Guez
A Functional and Fashionable Women's Lifestyle Brand
LOS ANGELES, Sept. 18, 2013 /PRNewswire/ -- Brooke Burke-Charvet and fashion industry mogul Daniel Guez collaborated to launch their highly anticipated lifestyle and active apparel brand "Caelum." Brooke, a fitness enthusiast and Daniel, an expert in building successful fashion lines such as William Rast with Justin Timberlake and Abbot + Main with Kellan Lutz, have created an apparel collection for the modern athletic woman using fabrics of superior comfort.
"I started Caelum because I believe fitness should be fashionable. Today's women are working out harder and living a healthier, fitter life. I created an acronym from the word Caelum that defines the message of the line: "core, active, evolve, live, uplift and motivate"; I think that says it all. I really wanted to create apparel that was for women like me. Women who have an active, on-the-go life style. Caelum gives us the ability to transition from our fitness routine (without the hassle of a wardrobe change), and then continue with the rest of our daily demands in style".
"Self-care," the belief that every woman needs to take time and do something for herself, is a term coined by Brooke and her underlining philosophy when it comes to her fitness regime and clean eating plan. Her brand Caelum epitomizes "self-care" and stresses that each woman's wardrobe is essential in making her feel confident and beautiful.
Brooke's inspiration for Caelum comes from her local Malibu lifestyle, where the surrounding elements of beach, water and blue sky offer constant inspiration. In creating a line for every woman, Brooke wanted to present a collection that provides practical, fashionable and relaxed pieces that are perfect for "on the go" everyday activities.
"Brooke's active yet fashionable lifestyle was a great inspiration for me. Developing this collection has been a great experience as it has allowed me to meld the experience of all of my previous ventures. With this collection, we have successfully fused fashion with active sport and entertainment in a way that has not been done before, said Guez"
Offering the perfect balance of performance and style, Caelum's design aesthetic is that of luxe, modern minimalism using soft, stylish and functional fabrics. Providing maximum performance and comfort for a better fit and a better workout, Caelum apparel will help achieve fitness goals while feeling stylish. The line consists of performance tops, sweatpants, pullovers and sports bras. All items are made from nylon, spandex, cotton, modal, and textured knits and retail for under $80.00. Caelum will be available at retail January 2014.
Brooke Burke-Charvet is a successful host, actress and entrepreneur. She currently co-hosts ABC's hit competition show, "Dancing with the Stars," with Tom Bergeron. To date, Brooke has starred in four fitness DVD's, "Transform Your Body with Brooke Burke: Strengthen & Condition", "Transform Your Body with Brooke Burke: Tone & Tighten", "Brooke Burke Body, Sexy Abs" and "Brooke Burke Body 30-Day Slim Down". Brooke has made a name for herself in the fitness world with DVD endorsements and gracing the covers of many fitness magazines. Brooke has made a name for herself as a trusted resource in the world of motherhood and social media networking. As a pro blogger and the co-CEO of the popular website "ModernMom.com", president of "BabooshBaby.com" and author of the "The Naked Mom", Brooke offers an in-depth look into her personal life on the site, building upon her own powerful "Mommy" brand. The comprehensive site features practical tips and advice on topics such as parenting, pregnancy, family, cooking, finances, career, health, wellness, beauty, entertainment and more. In addition, Brooke took her creativity to the fashion world, and launched "IntiMint" in 2012, a line of intimate and lounge apparel.
About Daniel Guez:
Daniel Guez is a veteran in the fashion industry for his multiple highly successful endeavors including William Rast with partner Justin Timberlake and creating the premium denim label People's Liberation, Dylan George and most recently Abbot + Main with actor Kellan Lutz. He has also recently stepped out of the apparel space to launch multiple new ventures including consumer electronics company Carbon Audio and Boomphones as well as ultra premium Pasion De Mujer Tequila. Daniel Guez is continuing his ability to bring high end aspirational brands to the marketplace while remaining creative and original.
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