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It's science at its mind-blowing best
CONCORD, ON, Sept. 12, 2013 /CNW/ - The product everyone is talking about has officially arrived in Canada at The Home Depot - Rust-Oleum® NeverWet. This remarkable new superhydrophobic coating protects all kinds of surfaces, repelling rain, mud, ice and other water-based liquids in dramatic fashion. You've never seen water behave this way before!
"At Rust-Oleum®, we're changing the way people think about water protection," commented Shelley Lebert, Brand Manager for Rust-Oleum®. "Not only is the breakthrough technology amazing to see in action, it also solves a number of problems around the home and outdoors. When you keep your stuff dry, it stays free of rust and mould as well. NeverWet is so cool we've coined a new word to describe it - SuperHydrophobicFantastic!"
When water hits a flat, untreated surface, it pools and just sits there like a deflated ball, causing the object to become saturated. But it's a very different story when that surface is treated with NeverWet. Creating a contact angle of up to 165 degrees - more than three times the contact angle of an untreated surface, and almost double that of the leading competitive product - NeverWet causes water droplets to form nearly perfect spheres. Like marbles of water, these spheres then glide or even bounce off the surface, leaving it clean and dry. And when water isn't allowed to sit, surfaces are protected from the harmful effects of moisture like rust, corrosion, wear, mould, ice, bacteria - and the list goes on.
NeverWet can be applied to almost any surface, including metal, concrete, wood, aluminum, galvanized metal, PVC, masonry, asphalt, vinyl siding, paper, plastic and more. It can also be used on fabric, leather and canvas. NeverWet even protects surfaces from thicker liquids like syrups, juices and other water-based condiments. Don't believe it? Try it for yourself and share your experiments with the NeverWet Lab: www.neverwetcanada.ca/lab
NeverWet is applied in a simple two-step process:
1. Spray on NeverWet Base Coat and allow product to dry for 30 minutes.
2. Once dry, apply one or two coats of the NeverWet Top Coat and allow to dry again.
NeverWet applies clear and dries to a frosted haze. It can be exposed to water in as little as 30 minutes after the final application of Top Coat, and is fully cured in 12 hours. NeverWet can be reapplied when water no longer beads and rolls off the surface. One kit of NeverWet provides 10 to 15 square feet of coverage.
Rust-Oleum® NeverWet is available at The Home Depot. To learn more visit www.neverwetcanada.ca.
About Rust-Oleum® Consumer Brands Canada
For over 90 years, the Rust-Oleum® Corporation has been the industry leader in rust preventative coatings. Today, Rust-Oleum® produces market-leading brands in small-project paint, woodcare, automotive and high-performance coatings. From brand names you trust such as Tremclad, Varathane, EpoxyShield, and Zinsser, our products and services are based on a legacy of knowledge, innovation and commitment. Whether your project goal is to prevent rust, restore a worn-out surface, create a showroom finish your garage floor or stain and protect your wood floors, Rust-Oleum® has all solutions for both a professional or Do-It-Yourselfers.
SOURCE Jan Kelley Marketing
Video with caption: "VIDEO: Introducing a product of breakthrough technology to Canada. You've never seen water behave this way. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130918_C8219_VIDEO_EN_30975.mp4&posterurl=http://photos.newswire.ca/images/20130918_C8219_PHOTO_EN_30975.jpg&clientName=Jan%20Kelley%20Marketing&caption=VIDEO%3A%20Introducing%20a%20product%20of%20breakthrough%20technology%20to%20Canada%2E%20You%27ve%20never%20seen%20water%20behave%20this%20way%2E%20&title=JAN%20KELLEY%20MARKETING%20%2D%20Revolutionary%20Rust%2DOleum%26%23174%3B%20NeverWet%20is%20now%20available%20in%20Canada&headline=%2FR%20E%20P%20E%20A%20T%20%20%2D%2D%20%20Revolutionary%20Rust%2DOleum%26%23174%3B%20NeverWet%20is%20now%20available%20in%20Canada%2F
Image with caption: "New Rust-Oleum NeverWet is now available in Canada. Rust-Oleum NeverWet protects surfaces with a superhydrophobic treatment that dramatically repels water, mud, ice and other liquids. (CNW Group/Jan Kelley Marketing)". Image available at: http://photos.newswire.ca/images/download/20130918_C8219_PHOTO_EN_30976.jpg
Image with caption: "Rust-Oleum NeverWet creates a contact angle of up to 165 degrees, turning water droplets into nearly perfect spheres that glide off treated surfaces. (CNW Group/Jan Kelley Marketing)". Image available at: http://photos.newswire.ca/images/download/20130918_C8219_PHOTO_EN_30977.jpg
Image with caption: "Revolutionary Rust-Oleum® NeverWet is now available in Canada (CNW Group/Jan Kelley Marketing)". Image available at: http://photos.newswire.ca/images/download/20130918_C8219_PHOTO_EN_30978.jpg
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