Local Retailers Get Ready for Black Friday Frenzy

By Geena Martinez
NewsWest 9

MIDLAND/ODESSA - Retailers are getting ready for the Black Friday frenzy, but some stores are opening their doors Thanksgiving night, and shoppers are eager to take advantage.

Lines have already started to form at some places.

It's one day of madness that takes months to prepare but employees say the payoff is worth it.

"It's real exciting to see them and they got that map and they head right for what they want," Terry Hendrix, an employee at the Odessa Target, said.

At the Odessa Target store, employees are busy making last minute preps for Black Friday, or what some are calling Black Thursday. Target is opening their doors at 9 p.m. Thanksgiving night.

"We have a lot of really good looking products this year, we're loaded. We're fully staffed, we're ready to help people find what they need right away," Hendrix said.

As always, discounted electronics are at the top of the list for shoppers.

Security is keeping a close eye on that department and over in the fitting rooms.

"We're bringing in more people to take a look and to help protect our guests," Hendrix said. "Some off duty police officers to help us."

The Best Buy store in Odessa will open at the stroke of midnight on Friday.

Black Friday merchandise is covered in gift wrap throughout the store until it's time to let shoppers in for the deals.

"We'll kinda spread it out to where we let about 25-30 people in at a time, it will be very quick," Store Manager, Jeremy Lunsford, said.

The store is relying on their ticket system and a full staff to keep the crowd under control.

"If you don't have a ticket, it won't be something where you gotta rush in and grab it so that mitigates a lot of that and we'll have officers here to keep the peace," Lunsford said.

But not every retailer is cashing in early. JC Penney is saving their sales until 6 a.m. Friday morning.

"We know our competition is opening up early but we believe in the American tradition of family on Thanksgiving," Manager, Jess Casto, said.

Employees will be stretched across the store.

"Staffing in this market is always a challenge," Casto said. "That's the biggest thing is looking for good help."

But they're prepared for the rush and to keep customers moving into the Christmas season.

"We've got some mobile units that we can use, little iPads that we're gonna use to check people out as well," Casto said.