ODESSA - Black Friday has come earlier than before and now tents are already popping up at the Best Buy in Odessa.
One family has already staked out a spot and will be camping out for the next 50 hours in front of the store.
Nicole Jennings explained how her family plans on spending their unusual thanksgiving.
"We rotate. I have a couple of 18-year-olds and my young son. We take shifts, so I can go home and them dinner and we have it out of the back of the car, here in the parking lot," Jennings said.
Jennings says they're vying for a couple of hot ticket items such as a PS3 and a 40 and 50 inch TV.