ODESSA - KICKS 99 FM officially kicked off their 10th annual "KICKS Cares for Kids" Radiothon at the Music City Mall on Thursday.
The Radiothon benefits the Children's Miracle Network.
KICKS FM is set up in the Dillard's Courtyard and the Radiothon will run through Sunday night.
The money raised stays here locally and helps the Children's Miracle Network buy lifesaving equipment for children at Medical Center Hospital.
NewsWest 9 is the Children's Miracle Network TV station.
This year's telethon is scheduled for early June.