Local florists are working overtime, trying to get those flowers ready for Valentine's Day deliveries.
For many, it's their biggest money maker day of the year.
Extra workers are even brought in to help.
The past few days, they've been getting up early and staying late to prepare.
Shops bring in flowers from all over the world, and roses, of course, are the big seller.
What you pay depends on all kinds of things like demand, delivery fees, and whether the weather has affected the flower supply.