Shoppers Brave Freezing Temperatures for Black Friday Deals

by Victor Lopez
NewsWest 9

MIDLAND--Customers showed up in full force at Best Buy in Midland.  NewsWest 9 was out in the thick of the shopping frenzy.

Many people ask, what would posses someone to wait in line for hours, just to go Christmas shopping? Die hard Black Friday shoppers can sum it up in one word or phrase.

"SPECIALS! Just the discounts and stuff like that," Karina Borrego of Crane, said.

According to Odessan, Junior Bella, "I think it was worth it, for electronics, yeah."

Folks bundled up from head to toe, braving the freezing temperatures, just to be among the first ones to get their hands on that sought after television or laptop. Some had been waiting in line since Wednesday evening.

According to Best Buy General Manager Mike Williams, "Usually, at two or three o'clock in the morning, our line is not as far down as it is this morning. We've had people lining up earlier, this year, than we ever have before. They were out there before 7 p.m. on Wednesday night."

Among the veteran shoppers are the first timers.  Some, like Mac Benn of Odessa, say it's also the last time.

"(Was it worth it?) Before we got here, it was, but now it's not. (Why do you say that?) It was cold. It got really cold, really quick.  (What did you do to keep warm?) I huddled up on the cold concrete in a blanket," Benn explained.

Williams says they're prepped and ready to go with probably the best in-stock they've been in years. That goes hand in hand with, what he says, is the largest Black Friday turnout they've had in years.

"We know it was cold last (Thursday) night and we greatly appreciate the customer base that we have here and what they do. It makes us feel good when we know they're coming here every year. We really appreciate them," Williams said.

For Borrego, this is a recently started family tradition.

"The fact that we can save, that's a lot. That's one of the reasons why we came out here," Borrego said.

Others, like Bella, will go home long enough to catch their breath, "I'll probably be out later, as soon as I go home. I'll probably go to some of the stores in Odessa."

Then there's those who are already making plans for next year.

"Online shopping," Benn said.