Scouts Hope New Popcorn Facelift Will Help Lift Sales

by Nick Lawton
NewsWest 9

MIDLAND - 70% of popcorn sales go directly to the Buffalo Trail Council's Scouting programs, and with the absence of a grant, sales may be more important than ever. 

Fortunately, there's a new pop in their product.

Regular buyers of Boy Scout popcorn will find their favorite buttery, caramel, and chocolate-covered treats with a brand-new look this year.

"We're trying to make it more convenient for them so sales can be up this year in order to accommodate for that lack of funding," Valerie Acosta, the Council's Finance Director, said.

Now the popcorn comes in recyclable, recloseable packages that help keep the taste fresh and better, But not at the cost of health. 

This year the popcorn is made with natural sweetener and canola oil, promoting a healthier diet.

"It's much healthier, it's better for you," Acosta said. "More product for the consumer, less waste for their environment, it's also great for our community so that scouting can continue to survive in this area."

The popcorn may be a little more expensive, but has 20% more product per package. 

Local Scoutmaster Chris Macleod says even though the economic environment has been anything but great, he has faith sales will be good.

"They have a lot of fun, and I have a far higher positive response that they're receiving than negative," MacLeod said. "The community likes Boy Scouts. They believe in the program."

And if that diet of yours is too strong for the new look, you can still donate a box of popcorn to our troops overseas.