Lea County Becoming the "EnergyPlex"

HOBBS, N.M. (AP) - Lea County plans to promote its growth in alternative energy and economic diversity by rebranding itself as the EnergyPlex.

The Economic Development Corporation of Lea County will roll out the new name Friday. It's meant to brand the eastern New Mexico and Hobbs area as a place that energy companies can do business.

EDC director of Workforce Strategies Grant Taylor said thousands of communities are competing for new energy jobs. Taylor said the mission in Lea County is to diversify the economy and attract energy jobs.

EDC Chief Executive Officer Lisa Hardison pointed out the establishment of a uranium enrichment facility and a 50 megawatt solar plant.

Oil and gas has dominated Lea County's economic base for the better part of a century.