Twitter Redefines Basin Organizations

By: Sarah Snyder
NewsWest 9

MIDLAND - It's a site that asks, "What are you doing?" And that question is the center of the latest online media craze - Twitter. All those "Tweets" are helping folks here in West Texas stay connected, but lately it's the business world that jumped on board.

"Everybody is following social networking because it's so easy, it's so quick, it's to the point especially Twitter," Autumn Esparza with the Commemorative Air Force, said. "We can keep them up to date on what we're doing and what's going on."

Twitter is used daily by groups all over West Texas and it's rapidly altering their business model.

"We have a whole network with World War II and military veterans and other military organizations," Esparza said.

Organizations like the Commemorative Air Force type in the latest news and information providing an opportunity to expand their brand.

"It's an opportunity for us to tell people who don't really think about CAF what we're doing here," Esparza said. "I think people are really picking up on. We're getting more and more followers every day."

And over at Midland Community Theater, their Twitter page actually helped to fill the seats at shows.

"Our numbers are always increasing which is a wonderful thing," Julie Musselman, Director of Marketing with the Midland Community Theater, said. "We're always looking for new cheap ways to market ourselves as a not for profit."

"It's allowing us to advertise ourselves without actually paying money," Jennifer Borlinghause with the Commemorative Air Force Museum, said.

And with every update - or Tweet - Basin businesses and organizations are reaching a new audience.

"We can use Twitter here because more people have access to it and it's simpler to use," Musselman said. "More of the older people we attract already can get on it."

"As we go forward and continue the CAF, we are going to have to start looking at people coming out of college, starting careers, starting families, those are the people that are going to continue our organization and Twitter is one of those places to get them to understand who we are and support our organization," Esparza said.