These days, kids are definitely up to speed on the latest technology, especially cell phones.
"It becomes something like their toy, their friend. When you take the phone away, it's like taking their life away," Store Owner Carol Gonzales, said.
Texting seems to be the in thing now, but what exactly is traveling the airwaves and landing on your child's phone?
"We have a lot of customers that are concerned with texts especially, and we get parents wanting to know if there's anything we can do to track down on those text messages," Gonzales said.
Now there is a way.
A program called "My Mobile Watchdog" is gaining popularity with parents.
The software has to be programmed into a Smart Phone or PDA type cell phone. Once it's installed, parents can keep an eye on every message and call.
And for mothers like Carol Gonzales, it's worth every penny.
"I think it's great to be able to monitor our kids and see what other people are telling our kids; if they are being bullied or harassed," Gonzales said.
Midland Crime Prevention Officer John Kerrigan couldn't agree more.
"Since parents go out and buy these blocks and guards on T.V., bad guys have progressed as well with texting." Kerrigan said.
Kerrigan adds any kind of guard on your child's phone is a great idea, because even if they're good kids, it's the people they come across that a parent needs to be aware of.
"We struggle to promote kids to ride bikes with helmets. It's not because they're going to be dangerous on the street, it's who else is on that street with them. It's the same thing with phones. You have no idea who's out there," Kerrigan said.