by Diane Tuazon
ODESSA - In today's tough economy consumers through out the Permian Basin are cautious about shopping.
"We don't shop for what we want, just what we need," Shopper Terri Franklin, said.
President Obama says that in order for the economy to improve consumers need to break the cycle of fear, and spend a little more cash, but that may not be the case for some Odessa Residents.
"We try to go to each store and look at prices, and whatever's the best we go for the cheapest one I guess," Shopper Reyna Duran, said.
For others, holding off on buying anything at all is the best way to save.
"When I go shopping and I see something that I like that I would normally buy, I don't buy it anymore. I wait until it's on sale," Shopper Jasusita Pallen, said.
For most shoppers seeing marked off prices isn't enough. It's going for the less expensive brand that really gets a stretch for their dollar. "I go more for the generic brand, even my medicines are generic," Pallen said.
"I do try to shop for like the store brands because they tend to be cheaper," Franklin said.
Some people aren't so confident with spending a little more money in order to boost the economy. "If you have the money to spend then yes, but most of us don't have the money to spend. Most of us live paycheck to paycheck," Pallen said.